The #1 marketing mistake I see Therapists making that keeps dream clients away
As a therapist in private practice, if your marketing speaks only to what credentials and trainings you have, you won't be able to draw in your ideal clients as easily…
… rather, when you speak to the outcomes you get them with confidence, the sooner you can work with clients who are the best match for your services, and an income that supports you.
Back in 2013, I was so excited when I competed my EMDR certification because I knew it would mean more clients, more impact, and more income!
This is exactly what happened… more clients came knocking on my door, ready to sign up and process their traumas.
I worked hard, I'll tell ya! I EMDR'd the crap out of my sessions and did some amazing work with my clients.
But then, guess what?
Even though I loved my work, my practice became full to the brim with highly-complex clients, who, understandably, required a lot of care.
So, I worked even harder, saying yes to evening and weekend appointments, barely able to keep up with the demand both physically and emotionally. And, on top of it all, I wasn't making enough money to sustain myself long-term, in despite my hard work.
This led to total burn-out.
I mistakenly thought my EMDR clinical training was enough to give me what I needed to be able to serve my clients well, and make a healthy income.
I realized I needed to shift how did business so I could take care of myself, and draw in the clients that I could impact the most in a short amount of time.
I got clear on who I'm here to serve, how I can serve them, what my zone of genius is, and how to share my services with confidence so those who are ready to invest can do so easily!
I now have a 12-hour work week with client-results I'm so proud of (yay!!) and I make enough income that I don't have to worry about how I'm going to save for my son's education anymore :)
It's freeing to realize that the right clients don't necessarily care about the modalities I use, but instead, care about whether I'm the person to help them create the purpose-driven life they want to live.
If you'd like learn to confidently speak to your ideal clients so you can build a profitable, 12-hour work week practice with your dream clients, let me know, I have 2 spots open for private mentorship available :)
Set yourself up for success in 2024 by starting now!
-Andrea
